This Web site aims at informing medical professionals and managers in medical care centers about the advantages of design as applied to medicine. Our goal is to show you the best ways to use design in medicine. These tips will be very useful, both for big clinics and for small medical practices, to attract more people who are interested in their health. In this site, we will explain the most important aspects of design as regards communication between the health care center and the patients and potential patients. We will specially point out the message all kinds of design communicate.
In the case of medicine, the message that design communicates about a medical center or a medical practice is extremely important. When talking about design as applied to business, usually the message certain company wants to communicate to the public has to be created by the company itself; i.e., the company chooses the message and draws up a design that properly communicates it. Nonetheless, as regards medicine, this is only half the truth. The message a medical center wants to convey cannot be provocative. This does not happen with business design because, even though a provocative message may be risky, the facts show that many of the most successful ad campaigns have been the most controversial ones. However, it is unlikely that someone who is looking for medical care for him and his family is attracted by a contentious design. Someone who is looking for health care needs a trustful message, warmth, professionalism and professional background.
Design as applied to medicine has specific features, on which this site is based. Here you will find pieces of advice and suggestions about how to create your medical center, medical practice or hospital's design. Obviously, this is just a guide that will help you decide what you want to represent you, and by no means does it replace the designer's job. The designer is your main ally when creating the image the public will see. We will just try to show you some basic concepts that can make your work with the designer or designers' team more pleasant and effective. It is essential that you listen to what he suggests and that you do your best in order to communicate what you want in a clear way. This stage of your work, the moment you convey information, is very important. You will express ideas, concepts, abstract notions to the designer so that he can transform them into a material representation. That is the reason why you should be clear and to the point when talking to the designer. We have created this site in order to help you with this task; here you will find the necessary information so that you can properly think about design notions and have the necessary level to clearly communicate them.
Thank you very much for visiting our Web site. Welcome to this site of design as applied to medicine; we hope you find it useful.
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